Kollywood saw a massive clash
between two big movies that were
released during Diwali. One was the
much-hyped AR Murugadoss’s 7aam
Arivu and the other, Jeyam Raja’s
Velayudham . With two popular heroes
of Kollywood — Suriya and Vijay —
battling it out on this festive occasion,
it was rather surprising to learn who
actually won the hearts of the masses
this time.
7aam Arivu, produced by Udayanidhi
Stalin’s Red Giant Films, saw massive
publicity that ran for nearly a month
before its release. Expectations too
were soaring high for this film as the
director who gave a runaway hit like
Ghajini (both in Hindi and Tamil) was
expected to deliver triple the success
for this one.
Adding to the hype was Suriya’s role
as Bodhidharma (a Buddhist monk)
and Shruti Haasan debut in Tamil
cinema.
On the other hand, Vijay’s
Velayudham was promoted at a
mediocre scale in and around Tamil
Nadu. With Vijay playing the role of a
super-hero for the first time in his
career, this one too created a lot of
buzz before its release.
However, post the release,
Velayudham ’s stupendous victory has
come as a rather surprising one. With
critics and audiences voting for Vijay’s
super-hero flick over Suriya’s 7aam
Arivu , the results have proved to be a
shocker.
What really turned the tables? Says a
source, “Before the release of these
two movies, it seemed clear that 7aam
Arivu would win over Velayudham.
The film’s massive promotional
activities, claiming it as ‘something
unseen’, proved to be a wrong tactic,
once the film was released. With a lot
of commercial elements in the film and
scripting errors, people were let down
by the Suriya-Murugadoss’s
combination.”
As a matter of fact, Velayudham which
was released in comparatively lesser
number of theatres across the
country, has raked in more than 7aam
Arivu in the first week of its theatrical
release. “ Velayudham was promoted
as an out-and -out commercial
entertainer and did surprise the
audiences when it was released.
Though it had lesser publicity
compared to the former, it has proven
to be the ultimate winner. And while
both the movies enjoyed a massive
opening, the rather critical reviews let
7aam Arivu down,” adds the source.
For films that rely only on promotional
activities, the clear win of Velayudham
proves to be a resounding lesson.
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